China Enforces New Rules to Curb Tobacco Advertisement

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China enforced new rules to restrict tobacco advertisement, a law that was passed in April. This will ban tobacco advertisement in mass media, public places, on public vehicles and outdoors, according to Reuters. World Health Organization and anti-smoking advocates have been pushing the country that has 300 million smokers through whom 740 million people are exposed to second-hand smoke to ban the tobacco promotion. WHO praised the latest action, but warned that the ambiguity in language usage of the new regulations might be abused by the country’s powerful tobacco monopoly. “The problem is the language that has been chosen, the interpretation of those words sometimes opens room for discussion, which the tobacco industry will try to use," said Bernhard Schwartlander, representative of WHO in China, according to Reuters. WHO in April urged China to ban all forms of tobacco advertisement “in all settings, including retail points of sale,” according to Xinhua. As of today, the news of the latest action is not announced in any of the official Tibetan language media in Tibetan areas. China’s tobacco industry is reportedly a source of the government’s 10 percent income.